Final Draft

This is mine and Erica's final draft of our video, we are happy with the final product

Final Digipak

Final Poster

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Shot 1



The opening of our video starts with a section of stop motion where Miles shoes swap and the camera tracks up him to his face. This is also the first establishing shot of our male character so we wanted it to be clear and directed as we felt he was the main character throughout, we wanted his appearance to be obvious from the start also, this is why his hair is quiffed, he is wearing a nose piercing and has skinny rolled jeans on, this indicated a sense of his image and the feel for the video.

Shot 2



The match-on-action of the remote shot to Miles and Jo standing has been edited smoothly so the relevance of the remote is obvious to the viewer. This is the first time the audience see's both characters together and the first theme of the video. This is where they split from looking at one each other and to breaking the forth wall and looking directly at the audience, the stop motion continues here, when the characters tops change frequently throughout the first verse. This was a channelling thing to continue as we were worried about them moving between shots and the shot being out of frame, to ensure this didn't happen we taped on the floor where their feet needed to be when filming, this was fairly successful.

After the first verse, there is a section where the beat drops and the music is a lot calmer and eerier. We had a few ideas for this 16 second gap, but decided that a blurred shot focusing in and out of them both stood expressionless, starting at the bottom and working its way up to their faces. This effect has been used in a lot of music videos under the same genre as this one.

Shot 3

For the next section we decided to use an idea we got from a video by Weezer, where somebody has tops layered one on top of each other until they are wearing so many. We reversed this and dressed Miles in 9 t-shirts and at the end of each verse he removes it, this process has been sped up on iMovie so that it is in time with the song. Jo is dressed the same throughout and sings at certain times including the last line of the shot, we didn't want to change her appearance as often as Miles for this section as we thought it would detect the audience away from the main feature. We also chose to use a mid- shot for all of the above as so much was going on within the frame that moving the angle of the camera would be too much.

Shot 4



This is where the remix of the song kicks in, we decided for this section of the song to take inspiration from the video for Animal by Miike Snow, where there is a lot of outfit changing and stop motion as well as the use of various masks. This was also cleverly edited over a long period of time so that each shot fitted into the beat of the song, for example when they switch accesorries or they look from side to side, originally these were all photos that have been edited on Photoshop and then compiled together on iMovie and edited further. Also of the previous section had been set to black and white, which we use again towards the end to add a different element to the video. The use of the same room throughout is one that isn't so commonly used in music videos, but for this reason we decided it was appropriate for our video as we didn't want it to conform to all the conventions of other videos.

Shot 5



This is the last 24 seconds of the video where we use the same shot as the beginning to end. The shot up their bodies, this time un blurred and their heads following the camera up, and then them singing to each other. Their outfits are different to the start and it is black and white again as apposed to colour. We finally chose for the last shot for it to fade to white, this works well with the music and gives a professional finish to the video.


Digipak

Eval 4.

Eval4..


Poster
EVAL POSTER

Question 2

Script


What did you hope to create?
Our main aim when making our music video was to make a video heavily based around our bands image as apposed to the music they create. We chose to do this as it fits with the indie/alternative genre of our band, in the last few years bands have taken to using their image as a selling tool in music videos unlike in previous times when a music video simply exhibited the band and them playing relevant instruments.

How did your research help you?
We started by looking at music videos we considered to use this theme within their videos and analysed them in terms of certain theorists. Then we moved on to picking a song and Audience profiling, this is where we thought very carefully about the type of person that would listen to the type of music we had chosen to use, I found a website called lookbook.nu which I had used previously for my AS work, there we found images of the people we chose. Then we pitched our ideas to the class and chose our actors, this helped as during our pitch we were asked who we were using in our video, this prompted us to make a quick informed decision. Next was a moodboard we created on Animoto of things that has inspired us so far, created a prop list and conducted more research into techniques we wanted to use in our video to get a clearer understanding of how we would work. After this we arranged a day of photos before filming so that we could decide on props and hopefully use the images for our ancillary tasks, we did this so that we already had images to work with. Another form of research that helped us was looking at existing bands websites, twitter and facebook pages as well as posters, this helped us stay on track and I keeping with our chosen genre. We regularly blogged about are thoughts and ideas throughout the research stage so that we didn't miss things out, I think this idea paid off when we handed in our final video and ancillaries

How effective was your music video as a whole?
I think that our final video was very effective in its aim, it had a basic narrative that worked well between the two actors and was relevant to the song. We used inspiration from other texts as well as our own creative ideas to give the video the most realistic, professional look. We both thought that the use of the Zebra, Horse and Panda masks throughout our work was the best idea we had. There are sections that I would alter if I went back, but nothing I would change dramatically.

What did you hope to create with your ancillary task?
With the ancillary task we wanted to make a poster and digipak that had a clear relevance to our video and our genre. We used the photos taken before and during filming to ensure this was obvious.
Digipak
I thought that we should use the photo of the masks that erica painted into (at the top or our blog) to be on the front of the digipak we did this because we came to an agreement that it would be too cleche for us to use an image of Miles and Jo (our actors) on the front as this didn't fit with the image of our band. The decision to have the band name on the filp-side as apposed to the front also came from other existing digipaks. the picture behind the disk was an easy decision, if we were to use and image of the two, it would be there. The back was my idea to have the text upside down to the right of the digipak on top of the other continousing theme of masking tape, this was used to make our work seem handmade and different. The barcode idea used here was taken as inspiration from Esquire magazine as a feature they use. While our digipak is basic, I think it is effective because of the informed decisions we have made.
Poster
Our poster made to advertise the album was taken from an earlier idea we had back at the beginning of the course. We used test shots of Miles and Jo looking plain and simple, very opposite to the video. The tape, text and paper backing was used again here to keep the continuous themes flowing throughout our project. The Poster features commonly used things like quotes from music magazines and smaller images of the cover of the CD, we knew this was a good marketing strategy because we have seen it in real products prior to designing our own.

Is there anything you would change?
Yes, there is always things you would change given the opportunity. If we did, I would consider the beginning of the video again and plan it in more detail, I would also film our frames a lot more and make sure they are securely focused. We would set more time aside for editing than we did as we didn't realise it would take us so long, even with 200 stills. In terms of the ancillaries, I am fairly happy with them and wouldn't consider many changes as we carefully selected the ideas we used unlike the video were we just went with the flow of things.

Question 3

Link below

What have you learned from your audience feedback?

Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Question 4

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