Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Shot 1



The opening of our video starts with a section of stop motion where Miles shoes swap and the camera tracks up him to his face. This is also the first establishing shot of our male character so we wanted it to be clear and directed as we felt he was the main character throughout, we wanted his appearance to be obvious from the start also, this is why his hair is quiffed, he is wearing a nose piercing and has skinny rolled jeans on, this indicated a sense of his image and the feel for the video.

Shot 2



The match-on-action of the remote shot to Miles and Jo standing has been edited smoothly so the relevance of the remote is obvious to the viewer. This is the first time the audience see's both characters together and the first theme of the video. This is where they split from looking at one each other and to breaking the forth wall and looking directly at the audience, the stop motion continues here, when the characters tops change frequently throughout the first verse. This was a channelling thing to continue as we were worried about them moving between shots and the shot being out of frame, to ensure this didn't happen we taped on the floor where their feet needed to be when filming, this was fairly successful.

After the first verse, there is a section where the beat drops and the music is a lot calmer and eerier. We had a few ideas for this 16 second gap, but decided that a blurred shot focusing in and out of them both stood expressionless, starting at the bottom and working its way up to their faces. This effect has been used in a lot of music videos under the same genre as this one.

Shot 3

For the next section we decided to use an idea we got from a video by Weezer, where somebody has tops layered one on top of each other until they are wearing so many. We reversed this and dressed Miles in 9 t-shirts and at the end of each verse he removes it, this process has been sped up on iMovie so that it is in time with the song. Jo is dressed the same throughout and sings at certain times including the last line of the shot, we didn't want to change her appearance as often as Miles for this section as we thought it would detect the audience away from the main feature. We also chose to use a mid- shot for all of the above as so much was going on within the frame that moving the angle of the camera would be too much.

Shot 4



This is where the remix of the song kicks in, we decided for this section of the song to take inspiration from the video for Animal by Miike Snow, where there is a lot of outfit changing and stop motion as well as the use of various masks. This was also cleverly edited over a long period of time so that each shot fitted into the beat of the song, for example when they switch accesorries or they look from side to side, originally these were all photos that have been edited on Photoshop and then compiled together on iMovie and edited further. Also of the previous section had been set to black and white, which we use again towards the end to add a different element to the video. The use of the same room throughout is one that isn't so commonly used in music videos, but for this reason we decided it was appropriate for our video as we didn't want it to conform to all the conventions of other videos.

Shot 5



This is the last 24 seconds of the video where we use the same shot as the beginning to end. The shot up their bodies, this time un blurred and their heads following the camera up, and then them singing to each other. Their outfits are different to the start and it is black and white again as apposed to colour. We finally chose for the last shot for it to fade to white, this works well with the music and gives a professional finish to the video.


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