As previously mentioned, image is a key factor of our video, because of this we have used we up to date brand such as 'Stussy' and 'BBC' on our male model Miles to show the audience that this a very up to date video that has bee well htought out and put together. Although these a expensive brands, they will worn by the majority of our target audience and theredore give the audience something to relate to, this is also makes the video appear very down to earth and helps the audience to engage with the song.
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