Target Audience

Defining a target audience will be key to our research as we cannot make any decisions about presentation, style, actors, a narrative or even colour schemes or any other important parts of the music video without knowing who we are aiming the video at. After looking at a few examples of exsisting indie style music videos we have decided that our target audience will be both male and females from the age of 16 to erly 30's, we came to this conclusion after looking at the ages of the actors used in contempory indie style music videos shown on mainstream television. Every decision that we make must be shaped around the way in which it will be portrayed to our very critical audience, this reason that the audience will be critical is because in recent years 'indie' has really become a lifestyle so any mistakes during styling or representation will really stand out to many members of the audience. We will be using a male and a female model within our video, this factor will really help within drawing in both genders and holding interest throughout the video. Although there are alot of indie style music videos about at the moment myself and danielle are going to really try and make our video stand out from the rest, possibly through the use of stop motion. Although we hope both genders will enjoy the music video that we will produce, we wmust always remeber that 'Male Gaze' is a huge part of the way people watch footage nowadays. We could find out how to please our target audience furthur by asking people form the category to fill out questionaires.